National Preparedness Month is an observance each September to raise awareness about the importance of preparing for disasters and emergencies that could happen at any time.

The Ready Campaign’s 2023 National Preparedness Month theme is “Preparing for Older Adults | Take Control in 1, 2, 3.” The campaign will focus on helping older adults to prepare for disaster. Older adults can face greater risks when it comes to the multitude of extreme weather events and emergencies we now face, especially if they are living alone, are low-income, have a disability, or live in rural areas. In addition, older adults are especially vulnerable if they hail from communities that are disproportionally impacted by all-hazard events that continue to threaten the nation.

This one-of-a-kind campaign is committed to putting people first and reaching communities where they are located. To continue these efforts, this year’s National Preparedness Month campaign will also feature a call to action for the Black and African American community. This year’s national public service announcements are being developed and will be released throughout the country this September, to help get preparedness information into the hands of those who live in underserved communities.

In 2021, FEMA’s Ready Campaign and the Ad Council broke ground by producing the first-ever national preparedness campaign specifically targeting the Latino community for National Preparedness Month. Released during Hispanic Heritage month, the advertisements centered around the Latino community’s commitment to personal planning for occasions and family milestones as a bridge to also planning for disasters.

To learn more about National Preparedness Month and this year’s theme, visit: https://www.ready.gov/september

Credit: Ready.gov

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